Idea

What's your big idea?

Purpose

Tell us about your company or business in a concise, specific statement.

Opportunity

Explain your customers' fundamental need and describe how it is not currently being met.

Solution

Establish your company's value proposition. Demonstrate how your product or service will satisfy the needs of your customers, and provide previous examples of similar success stories.

Market Segment

Identify and profile your market segment, and explain why its dynamics make your solution viable.

Competition

List your competitors. Describe your solution's unique benefits and sustainable competitive advantage in this category.

Business Model

Explain why your business model is leverageable and how you plan to generate revenue. Indicate how success will be measured and achieved in its main markets. Include pricing plans and manufacturing, distribution and service activities.

Team

Identify your company's founders and management. Explain how each member's qualifications bring value to your team as a whole.

Projected Financials

Provide a financial forecast, including break-even analysis, projected profit and loss, projected cash flow and a balance sheet detailing assets and liabilities for three to five years.